The Vital Role of Sustainability in Meetings & Incentives

As meeting and incentive planners, we’re in the business of creating experiences that leave lasting impressions. But what if I told you we can do more than just wow our clients and attendees? What if we could create events that not only inspire but also contribute to a sustainable future?

According to Forbes, although 90% of business leaders think sustainability is important, only 60% of companies have a sustainability strategy.

Let’s talk about why sustainability is the secret sauce that elevates our craft to a whole new level.


Every event you plan is an opportunity to leave a mark on the world – so why not make it a green one? Sustainability isn’t just a checkbox; it’s a legacy. By incorporating eco-friendly practices into your events, you’re contributing to a future where meetings and incentives aren’t just about business; they’re about building a better world.


Bucom understands that engagement is the lifeblood of any event. We employ immersive event apps to captivate attendees throughout the event journey. These apps offer interactive features like live polling, Q&A sessions, and interactive maps, facilitating connections among attendees and with event content. Bucom customizes these apps to align with each event’s branding and objectives, ensuring a seamless and immersive experience powered by event tech.


Contrary to popular belief, going green doesn’t always mean breaking the bank. In fact, sustainability often goes hand in hand with cost-effectiveness. From digital invitations to reusable decor, embracing eco-friendly practices can actually save money in the long run. It’s not just good for the planet; it’s great for your budget too!


Imagine attendees leaving your event not just with a swag bag but with a sense of pride for contributing to a sustainable cause. Sustainable events create positive experiences that go beyond the venue walls. When attendees feel good about the environmental impact of the event, they become ambassadors for your brand and the sustainability movement.


Sustainability is not a trend; it’s a movement that’s here to stay. By integrating eco-friendly practices into your event planning toolkit, we’re not just keeping up with the times; we’re setting the trends. Stay ahead of the curve, and watch as clients flock to you for your innovative and sustainable approach to meetings and incentives.


When embarking on the creation of your sustainable event, particularly if you are new to the process, the task may seem daunting if viewed as a singular fashion. To enhance manageability, it is advisable to break the entire event into smaller, more manageable components. Break out areas such as food and beverage, decor, transportation, waste management, etc., and address the sustainability of each facet individually. For instance, in the realm of food and beverage, explore options like locally sourced ingredients, vegetarian menus, and strategies to minimize food waste. Similarly, for decor, opt for eco-friendly materials and consider the overall environmental impact of decorations, focusing on reusable or recyclable items. This systematic approach allows for a more focused and effective implementation of sustainable practices, enabling incremental improvements until desired sustainability goals are achieved.


Let’s craft experiences that echo through time, leaving a positive mark on our planet. Sustainability isn’t a challenge; it’s an opportunity for you to redefine the future of the meetings and incentives industry. Reach out to Bucom to plan your next meeting or incentive to make sure it is planned with purpose, planned with passion, and planned for a greener tomorrow.

Let’s get started!